Determining Subscriber Value: What’s A New List Member Worth? (Part 1)
I was just paid $16.56 for my email address. You read that right: CVS, the drug and pharmacy chain, paid upwards of $15 to acquire my email address. There I was in my local store buying about $40 worth...
View ArticleDetermining Subscriber Value: What’s a List Member Worth? (Part 2)
Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member (see Part 1 here). I also presented a process for determining...
View ArticleThree Email Marketing Improvement Challenges for 2014
With the first quarter of the year behind us already, what will you do to maximize email marketing’s contribution to your bottom line from here on out? Although raising email open and click-through...
View ArticleVIDEO: Email Marketing List Hygiene and Deliverability Essentials for Success...
Chances are you’ve invested a significant amount of time and money building your email marketing list, but are you taking care of it? What exactly should you be doing to ensure email address integrity...
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Six Ways to Fastrack Your Email List Growth (Part 1)
If you take them aside in confidence and buy them a drink or two, most people working in email marketing will eventually admit there’s a hungry beast they have to deal with that is never full and...
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Your Email Subscribers Deserve Better! Protecting Them From Hackers and Data...
Email Address Guardianship: Whose Responsibility Is It Anyway? Last week’s headlines about the massive theft of 53 million email addresses from Home Depot seems the straw that broke the camel’s back...
View ArticleGame-Changing Insights for Your 2015 Email Marketing
Inspiration from the 2015 Email “To-Do” Lists of Leading Brands I’m just back from the MediaPost Email Insider’s Summit at Deer Valley in Utah ski country. Boasting record attendance and the active...
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Email List Segmentation: How Much is Too Much? Not Enough?
PublicDomainPictures / Pixabay You probably know by now that segmentation improves email marketing performance significantly, so if you’re still operating primarily in “batch and blast” mode it’s time...
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Getting the Most From Your Email Marketing Budget: 5 Critical Areas to Invest In
geralt / Pixabay With endless approaches christened “best practices” and infinite blog posts on the latest email optimization tactics, it can be difficult to determine where it’s worth investing your...
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Why Their Emails Get Delivered and Yours Don’t
cattu / Pixabay Today, email continues to be the leading digital channel by which brands and organizations communicate with their customers. In an ever changing digital landscape, tablets and...
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